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Is China moving away from European Luxury?
Over the past 10 years, the luxury car market has grown consistently, with several brands growing to financial and sales volume peaks in their history. Yearly Luxury Vehicle Sales (2014-2024) *The Graph includes annual sales by Aston Martin, Bentley,...
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New Online Course Available Now
Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE. As for the previous one, this course too is thought for enthusiasts and...
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Can Aston Martin become profitable in 2025?
Aston Martin is another luxury automaker that has gone through significant changes in a short time. After the IPO, and the difficult pandemic period sales and financial performance suffered a slowdown that resulted in layoffs and the start of its...
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New Luxury Automotive: Going Beyond Performance?
The current luxury automotive landscape is shaped by a specific trend that has influenced various players and could increasingly define new products in the near future. In a way, it might even seem like the industry is going backwards. But the truth is...
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Marketing Racing #13: Bentley brings the Christmas Decorations in 2021
With the holidays approaching, a lighter theme seems due. So, here is a follow-up on the 2020’s video about Christmas-related automotive social media marketing campaigns and YouTube videos. For the second year in a row, Bentley published a Christmas...
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Pininfarina partners up with Foxconn: Chinese EV market consolidation
Pininfarina just presented its latest automotive partnership offspring, the luxury saloon car developed for Taiwanese Hon Hai Precision Industry (鸿海集团), better known as Foxconn Technology Group. Most of those who know this company will associate it...
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Marketing Racing #11: Bentley and Fanatec unite Real and Virtual Motorsport
It is from last week, an important announcement by Bentley regarding a further step into the world of e-sports with a unique initiative and the collaboration with an extremely active player within the sector: Fanatec. But first, let’s see what has been...
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Implications of VW selling Bugatti to Rimac
A couple of weeks back, the news spread about Volkswagen’s intention to sell its top luxury low-volume automaker, Bugatti. What is more surprising is that Croatian EV automaker and tech supplier Rimac has been quoted among the interested parties in the...
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UK EV Market: Britishvolt partners up with Pininfarina
Italian iconic coachbuilder and design firm Pininfarina and start-up Britishvolt announced a collaboration to build the first UK EV Battery Giga-Factory. The project is set to bring the UK at the forefront of the automotive industry evolution to...
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Marketing Racing #2: Bentley bets on sustainability as it turns 100 years old
Differently from the example of marketing strategy analysed in the previous article, this one might seem less ‘unexpected’. It is noteworthy nonetheless for the range of business aspects it involved and ultimately for its daring commitment, which was...
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AML jumps 20% up amidst Stroll stake acquisition rumour
On Thursday, December 5th, a rumour started to spread through the internet according to which Canadian billionaire Mr. Lawrence Stroll would have been about to complete the acquisition of a major stake in Aston Martin Lagonda. After a difficult year,...